3.4.2 Bob’s Bicycle Shop Adopts Internet-enabled Bicycles & Tennis Rackets
Bob started selling bicycles in Atlanta ten years ago. Five years ago, he acquired a small manufacturing shop so that he could design, build, sell, and repair custom built bicycles. Buoyed by his success, he is now diversifying into a wide range of other products (skis, sports-ware, etc.). He is partnering with retail stores and manufacturers in the southwest to expand his business. His grand vision is to become the sole supplier of sports items in the southwest with several outlets. He wants to be another Nike. The parts and components to support his business will be brought from suppliers located in the Far East and assembled in his manufacturing shop. He has been told that good CRM and supply chain management systems are crucial to his success.
Bob so far has stayed away from technology (other than using the telephone!). He keeps track of all information on a MS Word file and also uses an MS Excel spreadsheet occasionally. But his brother-in-law, Tom (BS-CS, MBA) has been lecturing him on how he could use IS/IT to significantly improve his business. Bob has attended a management seminar and is finally intrigued by information technology and how it can be used for selling, purchasing and outsourcing. His goal is to double his business by using IT in an innovative manner especially by getting into Internet enabled bicycles, tennis rackets and other sports products. He also wants to make his operations more efficient and less expensive. He has no idea where to start and has hired your group to help him out.
Discussion: Develop a strategic plan for Bob to launch the Internet enabled bicycles, tennis rackets and other sports products by answering the following questions:
• What will be the major advantages of these products and what will be the risks
• What will be applications needed to support these new products
• What type of technologies will be critical and should be exploited the most and why?
• Which dimensions will have low to medium impact on these new products and why?
• What will be the impact of geographic locations of the customers on this business strategy (e.g., business strategy will be different China versus Brazil)
• What will be the management implications and risks
• Any other considerations (please use the guidelines shown in Exhibit1 for deeper technology analysis, if needed)

By developing Smart watches, we hope to revolutionize healthcare and make health monitoring easy, available, and customized for everyone.

A smart health care wearables company which empower people to take control of their well-being by using real-time biometric tracking and AI-driven analytics to deliver insightful data.

SAAT (Wearable for Smart Health)”

Business Strategy for a New Healthcare Technology Company in Japan

The global smart wearables market is projected to grow at a CAGR of 14.6% from 2023 to 2030, driven by increasing health consciousness, advancements in AI and IoT, and the rising prevalence of chronic diseases. Japan, with its aging population and tech-savvy consumers, presents a unique opportunity for SAAT to revolutionize healthcare through innovative smart wearables. SAAT aims to modernize traditional wearable devices by integrating advanced health monitoring capabilities, including non-invasive continuous glucose monitoring (CGM), and AI-driven insights, positioning itself as a leader in the healthcare technology space.

At Oceanwave, we are redefining hospitality in New Zealand by blending cutting-edge technology with the warmth of Kiwi hospitality. ​

we are redefining hospitality in New Zealand by blending cutting-edge technology with the warmth of Kiwi hospitality. ​Travelers come here for the beaches, the adrenaline rush, and the city buzz—not to stress over check-ins or room service. That’s why we’ve crafted a cutting-edge, tech-driven hospitality experience. ​
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Robots manage the minutiae, AI tailors your visit, and advanced automation ensures seamless operations. With us, there are no lines, no delays—just uninterrupted adventure amidst breathtaking landscapes, with all the comforts of home. We’re dedicated to redefining hospitality by blending innovation with exhilarating experiences.​

Premium Organic Asian Grocery Store in Netherlands. ​

Target Market: ​

High-end Metropolitan City areas consisting of people who have high propensity to spend and are health conscious and are willing explore Asian Culinary. ​

Asian population in Netherlands.​

Niche Market.

SAAT is an advanced smart health wearable designed to empower individuals with real-time insights into their well-being. Equipped with cutting-edge sensors, SAAT monitors key biometric data, including heart rate, blood oxygen levels (SpO2), glucose levels, sleep quality, stress indicators, skin temperature, and menstrual health. It tracks activity metrics like steps, calories, GPS-based movement, and multiple exercise modes.
Harnessing the power of AI and machine learning, SAAT transforms raw data into actionable health insights, predictive alerts, and personalized recommendations—helping users take proactive steps toward better health. Designed for precision, comfort, and reliability, SAAT is Japan’s ultimate wellness companion for modern lifestyles.

At Oceanwave, we are redefining hospitality in New Zealand by blending cutting-edge technology with the warmth of Kiwi hospitality. ​Travelers come here for the beaches, the adrenaline rush, and the city buzz—not to stress over check-ins or room service. That’s why we’ve crafted a cutting-edge, tech-driven hospitality experience. ​Robots manage the minutiae, AI tailors your visit, and advanced automation ensures seamless operations. With us, there are no lines, no delays—just uninterrupted adventure amidst breathtaking landscapes, with all the comforts of home. We’re dedicated to redefining hospitality by blending innovation with exhilarating experiences.​Our Auckland branch will cater predominantly to business travelers, event attendees and guests seeking a high-tech hotel experience, emphasizing sophisticated digital amenities and services tailored for efficiency and connectivity​

At Oceanwave, we are redefining hospitality in New Zealand by blending cutting-edge technology with the warmth of Kiwi hospitality. ​Travelers come here for the beaches, the adrenaline rush, and the city buzz—not to stress over check-ins or room service. That’s why we’ve crafted a cutting-edge, tech-driven hospitality experience. ​
Robots manage the minutiae, AI tailors your visit, and advanced automation ensures seamless operations. With us, there are no lines, no delays—just uninterrupted adventure amidst breathtaking landscapes, with all the comforts of home. We’re dedicated to redefining hospitality by blending innovation with exhilarating experiences.​