In the construction industry that typically focuses on providing services like residential, commercial, or industrial construction, renovation, or specialty trades. While every startup has its unique approach, the essence of a construction startup is that it is an emerging business, often lean, agile, and in the process of building its reputation, customer base, and operational capacity.

Brick and Click is transforming the construction industry by connecting contractors, labor, suppliers, and vendors through a seamless digital marketplace. Our goal is rapid expansion leveraging technology and partnerships.

Brick and Click is transforming the construction industry by connecting contractors, labor, suppliers, and vendors through a seamless digital marketplace. Our goal is rapid expansion leveraging technology and partnerships. Modernize the construction industry through seamless, tech-enabled connections.​

Fleet Fusion is a small company we’ve founded, based in the Germany., aiming to revolutionize trucking with smart tech. It’s got a lean setup with 110 employees total, ready to grow fast using IT.

We are a fashion company seeking to address the fashion trends, use technology to our advantage, try variety of new variant

Fleet Fusion is a Telematics Software company utilizing advanced AI and IoT for autonomous and connected trucking vehicle applications to improve delivery services in the ground freight industry.

TrendMorph is a fast-fashion e-commerce platform targeting fashion retailers and designers, DTC brands, and e-commerce marketplaces. Our platform integrates trend forecasting, augmented reality (AR) visual analytics, and consumer prediction models to give customers a personalized touch of sustainable fashion while they embrace the style they create.​

Our Mission Statement: At OCEANWAVE, we are redefining hospitality in New Zealand by blending cutting-edge technology with the warmth of Kiwi hospitality.

Travelers come here for the beaches, the adrenaline rush, and the city buzz—not to stress over check-ins or room service. That’s why we’ve crafted a cutting-edge, tech-driven hospitality experience.

Robots manage the minutiae, AI tailors your visit, and advanced automation ensures seamless operations. With us, there are no lines, no delays—just uninterrupted adventure amidst breathtaking landscapes, with all the comforts of home. We’re dedicated to redefining hospitality by blending innovation with exhilarating experiences.

Background: The travel and tourism sector is a pivotal component of New Zealand’s economy, contributing approximately 6.2% to the nation’s GDP. International tourism’s overall contribution to New Zealand’s total exports of goods and services was 11.4 percent.

Target Markets: We are going to start with a head office (Auckland) and one branch location (Queenstown), with plans to expand rapidly.

Customer Segmentation: New Zealand hotel businesses are highly relying on the international travelers. The main categories of travelers are leisure, business and adventure travelers.

3.4.2 Bob’s Bicycle Shop Adopts Internet-enabled Bicycles & Tennis Rackets
Bob started selling bicycles in Atlanta ten years ago. Five years ago, he acquired a small manufacturing shop so that he could design, build, sell, and repair custom built bicycles. Buoyed by his success, he is now diversifying into a wide range of other products (skis, sports-ware, etc.). He is partnering with retail stores and manufacturers in the southwest to expand his business. His grand vision is to become the sole supplier of sports items in the southwest with several outlets. He wants to be another Nike. The parts and components to support his business will be brought from suppliers located in the Far East and assembled in his manufacturing shop. He has been told that good CRM and supply chain management systems are crucial to his success.
Bob so far has stayed away from technology (other than using the telephone!). He keeps track of all information on a MS Word file and also uses an MS Excel spreadsheet occasionally. But his brother-in-law, Tom (BS-CS, MBA) has been lecturing him on how he could use IS/IT to significantly improve his business. Bob has attended a management seminar and is finally intrigued by information technology and how it can be used for selling, purchasing and outsourcing. His goal is to double his business by using IT in an innovative manner especially by getting into Internet enabled bicycles, tennis rackets and other sports products. He also wants to make his operations more efficient and less expensive. He has no idea where to start and has hired your group to help him out.
Discussion: Develop a strategic plan for Bob to launch the Internet enabled bicycles, tennis rackets and other sports products by answering the following questions:
• What will be the major advantages of these products and what will be the risks
• What will be applications needed to support these new products
• What type of technologies will be critical and should be exploited the most and why?
• Which dimensions will have low to medium impact on these new products and why?
• What will be the impact of geographic locations of the customers on this business strategy (e.g., business strategy will be different China versus Brazil)
• What will be the management implications and risks
• Any other considerations (please use the guidelines shown in Exhibit1 for deeper technology analysis, if needed)