TerraTote

The company would manufacture tote bags made up of paper and various fabrics. In addition to that, the company would also add features like insulation lining and a build in power bank to add to the bags utility.
Monthly Revenue
$ 0
Monthly Profit
$ 0
Funding Required
$ 0
Market Size
2000000 0

Problem Statement

The company has been operating out of two retails outlets and thus can only cater to the local customers. The company wants to expand its reach to server a larger pool of customers and also increase the number of products in its portfolio.

Solution Statement

The company needs to get itself on the internet and take advantage of digitization. The ideal scenario would be the company turning itself into a complete digital enterprise, and convert its current outlet stores into manufacturing units to support the production.

Customer Profile

  • Location

    Our Audience are from Japan

  • Age Group

    We are targeting people from 25-34

  • Income Level

    Lower - Middle Income

  • Buying Habits

    Habitual Buying (Little Thoughts on Products)

  • Technology Usage

    Low Level Technology User (Online Trend Checker)

  • Paint Points

    No Customer Support

Evaluation of Business with

SWOT ANALYSIS

Strengths

  • Advanced technology and equipment
  • Talented and experienced workforce
  • High-quality products or services
  • Effective marketing and advertising strategies

Weakness

  • Lack of expertise in certain areas
  • Limited distribution channels
  • Weak brand recognition or image
  • Poor customer service

Opportunity

  • Emerging trends or new consumer behaviors
  • Changes in regulations or policies
  • Increasing demand for sustainable products or services
  • Growing customer base or demographic shifts

Threats

  • Natural disasters or other unforeseen events
  • Changes in regulations or policies
  • Supply chain disruptions
  • Rapidly changing market trends or consumer preferences

Competitor Analysis

Plame Collome

https://retail.jr-cross.co.jp/plamecollome/
Competitive Advantage
  • Prices are Fair
  • Quality is Excellent
  • Customer Services is Fair
  • Location is Excellent

Uniqlo

https://www.uniqlo.com/
Competitive Advantage
  • Prices are Excellent
  • Quality is Good
  • Customer Services are Fair
  • Location is Good

Learn All About Our Key Members

Meet The Partners

Melida Sanchez

Chief Sales and Marketing Officer

Mengzhen Chen

Chief Sustainability Officer

Oscar Patricio Zuloaga De Azcarate

Chief Financial Officer

Marketing Strategies

Our Marketing Channels Include Google Ads, Social Media Ads, YouTube Ads, Newspaper Ads
The plan is to market the product by collaborating with social media influencers and YouTubers who’s content is related to sustainability.

Business Launch Strategy

In addition to its own website, the company would make the product available through Amazon Japan, and also partner with supermarkets to both advertise and sell bags at their stores.

Financial Projections

Monthly Projections

Product Revenue

Monthly Revenue

No Data Found

Monthly Expense

Monthly Expense Breakdown

No Data Found

Monthly Revenue
$ 0
Monthly Profit
$ 0
Monthly Expense
$ 0
Funding Required
$ 0

Key Milestones

Scale the business

2024-02-01

Establish partnerships with key players in the industry

2023-03-01

Develop and launch new features or products

2023-05-01

Expand globally

2024-01-01