Smartpay

Digital Payment App
Monthly Revenue
$ 0
Monthly Profit
$ 0
Funding Required
$ 0
Market Size
9999999 0

Problem Statement

Connect Ethiopia to the digital payment world and become one of Africa’s leading digital payment provider.​

Solution Statement

Our 2-5 years strategy is to expand our footprint in Ethiopia and neighboring countries as well as developing a mobile payment solution.​

Customer Profile

  • Location

    Our Audience are from Ethiopia

  • Age Group

    We are targeting people from 25-34

  • Income Level

    Lower - Middle Income

  • Buying Habits

    Variety Seeking (Looking to try new variant)

  • Technology Usage

    Low Level Technology User (Online Trend Checker)

  • Paint Points

    Inconvenience in using the product

Evaluation of Business with

SWOT ANALYSIS

Strengths

  • Superior customer service
  • Talented and experienced workforce
  • High-quality products or services
  • Effective marketing and advertising strategies

Weakness

  • Limited distribution channels
  • Limited resources or funding
  • Weak brand recognition or image
  • Low employee morale or turnover

Opportunity

  • Strategic partnerships or alliances
  • Expansion into new markets or geographies
  • Expansion into new markets or geographies
  • Expansion into new markets or geographies

Threats

  • Intense competition
  • Cybersecurity threats or data breaches
  • Economic downturns or recessions
  • Supply chain disruptions

Competitor Analysis

9999999

https://www.westernunion.com/
Competitive Advantage
  • Prices are Excellent
  • Quality is Excellent
  • Customer Services is Excellent
  • Location is Excellent

MoneyGram

https://www.moneygram.com/mgo/us/en/
Competitive Advantage
  • Prices are Fair
  • Quality is Fair
  • Customer Services are Fair
  • Location is Excellent

Learn All About Our Key Members

Meet The Partners

Raphael Abiola Alimi

CFO

Hana Khaled Hassan Elsherif

COO

Freddy Biayi

CTO

Marketing Strategies

Our Marketing Channels Include Google Ads, Tv Commercial, Newspaper Ads
Looking to get the word out there about how we are different than our competitors with cheaper pricing, access without internet and excellent LOCAL customer service.

Business Launch Strategy

Newspaper ads, Word Of Mouth, Physical Billboards and signs.

Financial Projections

Monthly Projections

Product Revenue

Monthly Revenue

No Data Found

Monthly Expense

Monthly Expense Breakdown

No Data Found

Monthly Revenue
$ 0
Monthly Profit
$ 0
Monthly Expense
$ 0
Funding Required
$ 0

Key Milestones

Launch the MVP

2024-08-01

Acquire first customers/users

2024-08-03

Secure a significant round of funding

2024-10-01

Scale the business

2024-10-01