SmartPay

Digital payment platform
Monthly Revenue
$ 0
Monthly Profit
$ 0
Funding Required
$ 0
Market Size
899999 0

Problem Statement

Developing a mobile payment to serve individuals who do not have a bank accounts.

Solution Statement

Introduce Pay by Text solution

Customer Profile

  • Location

    Our Audience are from Ethiopia

  • Age Group

    We are targeting people from 25-34

  • Income Level

    Low Income

  • Buying Habits

    Limited Decision Making (Not Many Options Available)

  • Technology Usage

    Low Level Technology User (Online Trend Checker)

  • Paint Points

    Redundancy in Buying Process

Evaluation of Business with

SWOT ANALYSIS

Strengths

  • Strong brand image and reputation
  • Strong brand image and reputation
  • Strong brand image and reputation
  • Strong brand image and reputation

Weakness

  • Limited distribution channels
  • Lack of expertise in certain areas
  • Inefficient or outdated technology and equipment
  • Weak brand recognition or image

Opportunity

  • Technological advancements
  • Changes in regulations or policies
  • Growing customer base or demographic shifts
  • Development of new products or services

Threats

  • Rapidly changing market trends or consumer preferences
  • Cybersecurity threats or data breaches
  • Technological disruption
  • Economic downturns or recessions

Competitor Analysis

MPESA

Competitive Advantage
  • Prices are Fair
  • Quality is Fair
  • Customer Services is Fair
  • Location is Fair
Competitive Advantage
  • Prices are Poor
  • Quality is Poor
  • Customer Services are Poor
  • Location is Poor

Learn All About Our Key Members

Meet The Partners

Ojonoka

Chief of staff

Hana

Chief of Marketing

Raphael

Chief information

Marketing Strategies

Our Marketing Channels Include Social Media Ads, Tv Commercial, Events
Our 2-5 years strategy is to expand our footprint in Ethiopia and neighboring countries as well as developing a mobile payment to serve individuals who do not have a bank accounts.

Business Launch Strategy

Financial Projections

Monthly Projections

Product Revenue

Monthly Revenue

No Data Found

Monthly Expense

Monthly Expense Breakdown

No Data Found

Monthly Revenue
$ 0
Monthly Profit
$ 0
Monthly Expense
$ 0
Funding Required
$ 0

Key Milestones

Secure a significant round of funding

2024-12-31

Launch the MVP

2025-01-31

Acquire first customers/users

2025-03-31

Scale the business

2025-08-31