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Location
Our Audience are from New Zealand
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Age Group
We are targeting people from 35-44
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Income Level
Lower - Middle Income

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Buying Habits
Limited Decision Making (Not Many Options Available)
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Technology Usage
Low Level Technology User (Online Trend Checker)
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Paint Points
Delayed Responses, Inconvenience in using the product, Redundancy in Buying Process, Subscription Plans or Membership Plans, High Cost of Repeat Purchases, No Customer Support