-
Location
Our Audience are from Tanzania
-
Age Group
We are targeting people from 25-34
-
Income Level
Upper - Middle Income
-
Buying Habits
Limited Decision Making (Not Many Options Available)
-
Technology Usage
High Level Technology User (Always Prefers Online Shopping)
-
Paint Points
Delayed Responses, Redundancy in Buying Process, High Cost of Repeat Purchases, No Customer Support