Horizon Auto Parts Company

Monthly Revenue
$ 0
Monthly Profit
$ 0
Funding Required
$ 0
Market Size
2000 0

Problem Statement

Difficulty accessing reliable spare parts in remote areas; delays in shipments from HQ

Solution Statement

Distributed inventory hubs and real-time parts availability through mobile portal

Customer Profile

  • Location

    Our Audience are from Afghanistan

  • Age Group

    We are targeting people from Under 18

  • Income Level

    Low Income

  • Buying Habits

    Habitual Buying (Little Thoughts on Products)

  • Technology Usage

    No Technology User (Prefers Physical Shopping)

  • Paint Points

    Redundancy in Buying Process, Subscription Plans or Membership Plans

Evaluation of Business with

SWOT ANALYSIS

Strengths

  • Talented and experienced workforce
  • Superior customer service
  • Efficient production and distribution processes
  • Advanced technology and equipment

Weakness

  • Ineffective marketing and advertising strategies
  • Poor management or leadership
  • Limited distribution channels
  • Lack of expertise in certain areas

Opportunity

  • Strategic partnerships or alliances
  • Growing demand for certain products or services
  • Growing customer base or demographic shifts
  • Emerging trends or new consumer behaviors

Threats

  • Political instability or geopolitical tensions
  • Natural disasters or other unforeseen events
  • Technological disruption
  • Economic downturns or recessions

Competitor Analysis

Kabul Auto Spares

Competitive Advantage
  • Prices are Fair
  • Quality is Poor
  • Customer Services is Poor
  • Location is Fair

Global Auto Traders

Competitive Advantage
  • Prices are Excellent
  • Quality is Good
  • Customer Services are Fair
  • Location is Poor

Learn All About Our Key Members

Meet The Partners

Aishwarya Mary

Project Coordinator – Remote Center

Abdul Majid

Tech Lead – Inventory & APIs

Abdullah

Field Service Liaison – Local Garage Ops

Marketing Strategies

Our Marketing Channels Include Google Ads, Social Media Ads, YouTube Ads, Tv Commercial
Our marketing strategy targets both local workshops and international NGOs operating vehicle fleets in Afghanistan. We’ll run multilingual social media campaigns, YouTube tutorials on how to request parts through our platform, and promote trust through local newspaper ads. Additionally, TV commercials will introduce our digital tools to regions with limited internet literacy.

Business Launch Strategy

We plan a soft launch in the Kabul region by onboarding five trusted garages and NGOs. They will use our mobile app and online portal to order parts in real-time. Feedback from these partners will guide feature upgrades. The full launch will include a public announcement, training webinars, and platform access expansion to more regions within 3 months.

Financial Projections

Monthly Projections

Monthly Revenue
$ 0
Monthly Profit
$ 0
Monthly Expense
$ 0
Funding Required
$ 0

Key Milestones

Launch the MVP

2025-06-10

Acquire first customers/users

2025-07-20

Establish partnerships with key players in the industry

2025-08-05

Develop and launch new features or products

2025-08-25