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Location
Our Audience are from Tanzania
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Age Group
We are targeting people from 18-24
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Income Level
Upper - Middle Income
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Buying Habits
Complex Buying (Purchasing Expensive Products)
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Technology Usage
High Level Technology User (Always Prefers Online Shopping)
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Paint Points
Inconvenience in using the product, Redundancy in Buying Process, Subscription Plans or Membership Plans, High Cost of Repeat Purchases