DashCha

We will have about 8 Drinks and nothing more. We will have 6 standard milk teas through out the year and the other two will be seasonal which will change according to the season.
Monthly Revenue
$ 0
Monthly Profit
$ 0
Funding Required
$ 0
Market Size
9999999 0

Problem Statement

People are always on the move. In a country like China, some pain points people face are queues of 10–20 minutes for a simple drink, inconsistent flavour when shops are busy, and growing frustration with single-use plastic waste. Existing chains optimize for café seating or delivery, not the commuter who wants a reliable, barista-quality milk-tea now and must get back on the road.

Solution Statement

Our solution is to solve the “slow, wasteful milk-tea” problem by combining a compact prefab kiosk, six always-on core drinks, two seasonal slots, IoT brewers, and a WeChat mini-program bringing fast, consistent, eco-conscious milk-tea to on-the-go consumers while keeping capital and operating costs low for rapid franchising.

Customer Profile

  • Location

    Our Audience are from China

  • Age Group

    We are targeting people from 18-24

  • Income Level

    Upper - Middle Income

  • Buying Habits

    Habitual Buying (Little Thoughts on Products)

  • Technology Usage

    Mid Level Technology User (Research Products Online)

  • Paint Points

    Delayed Responses, Inconvenience in using the product, Redundancy in Buying Process, No Customer Support

Evaluation of Business with

SWOT ANALYSIS

Strengths

  • Efficient production and distribution processes
  • Advanced technology and equipment
  • High-quality products or services
  • Superior customer service

Weakness

  • Limited product or service offerings
  • Weak brand recognition or image
  • Lack of expertise in certain areas
  • Limited resources or funding

Opportunity

  • Expansion into new markets or geographies
  • Strategic partnerships or alliances
  • Increasing demand for sustainable products or services
  • Emerging trends or new consumer behaviors

Threats

  • Economic downturns or recessions
  • Technological disruption
  • Supply chain disruptions
  • Cybersecurity threats or data breaches

Competitor Analysis

Competitive Advantage
  • Prices are Poor
  • Quality is Poor
  • Customer Services is Poor
  • Location is Poor
Competitive Advantage
  • Prices are Poor
  • Quality is Poor
  • Customer Services are Poor
  • Location is Poor

Learn All About Our Key Members

Meet The Partners

Jerry Adams Franklin

Jerry Adams Franklin

Chin Shing Wong

Chin Shing Wong

Ejiro Emmanuel Esiri

Marketing Strategies

Our Marketing Channels Include Social Media Ads, Events
Awareness: WeChat + Douyin teasers 60 days pre-open. Conversion: ¥1 flash sale + 3-minute livestream demo. Retention: Stamp card, NFC one-tap re-orders, quarterly flavours. Advocacy: CSR drives, BYO-cup leaderboard, influencer collabs. Scale: Plug-and-play marketing kit enables each franchise to copy the 45-day timeline.

Business Launch Strategy

60-Day Teaser – Wrap the prefabricated kiosk in “Coming Soon” QR posters; drive commuters to a WeChat wait-list that collects 5 000 followers. Influencer Sneak Peek (T-14) – Host 100 micro-KOLs for a tasting; their Xiaohongshu reels seed social proof before doors open. Grand-Opening Flash Sale (Day 0) – Livestream the first cup on Douyin; offer the first 300 drinks at ¥1 via the mini-program QR, pushing traffic through the drive-thru to showcase the 3-minute promise. Retention Push (Week 1-4) – Auto-enrol every purchaser in a “Buy 4, 5th Free” digital stamp card and roll out the first seasonal flavour to keep buzz high without expanding the core menu.

Financial Projections

Monthly Revenue
$ 0
Monthly Profit
$ 0
Monthly Expense
$ 0
Funding Required
$ 0

Key Milestones

Acquire first customers/users

2025-07-31

Secure a significant round of funding

2025-07-01

Expand into new markets or product lines

2025-12-31

Establish partnerships with key players in the industry

2026-03-31