Colombian Coffee Roasters

Coffee Beans
Monthly Revenue
$ 0
Monthly Profit
$ 0
Funding Required
$ 0
Market Size
300000 0

Problem Statement

Consumers in the US do not have access to top quality coffee beans

Solution Statement

Provide high quality coffee beans straight to consumer

Customer Profile

  • Location

    Our Audience are from Colombia

  • Age Group

    We are targeting people from 35-44

  • Income Level

    Upper - Middle Income

  • Buying Habits

    Variety Seeking (Looking to try new variant)

  • Technology Usage

    Mid Level Technology User (Research Products Online)

  • Paint Points

Evaluation of Business with

SWOT ANALYSIS

Strengths

  • Strong brand image and reputation
  • High-quality products or services
  • Efficient production and distribution processes
  • Diversified product or service offerings

Weakness

  • Ineffective marketing and advertising strategies
  • Weak brand recognition or image
  • Limited distribution channels
  • Inefficient or outdated technology and equipment

Opportunity

  • Technological advancements
  • Increasing demand for sustainable products or services
  • Strategic partnerships or alliances
  • Emerging trends or new consumer behaviors

Threats

  • Supply chain disruptions
  • Natural disasters or other unforeseen events
  • Changes in regulations or policies
  • Political instability or geopolitical tensions

Competitor Analysis

Starbucks

https://www.starbucks.com/
Competitive Advantage
  • Prices are Poor
  • Quality is Fair
  • Customer Services is Excellent
  • Location is Excellent

Dunkin' Donuts

https://www.dunkindonuts.com/en
Competitive Advantage
  • Prices are Excellent
  • Quality is Fair
  • Customer Services are Good
  • Location is Excellent

Learn All About Our Key Members

Meet The Partners

Yuval Rubinstein

CEO

Cindy

COO

SKY

CFO

Marketing Strategies

Our Marketing Channels Include Google Ads, YouTube Ads
The marketing plan for Colombian Coffee Roasters focuses on expanding into the U.S. market by leveraging e-commerce and digital marketing to reach coffee enthusiasts who value premium, sustainable products. A basic e-commerce platform will be launched in the first year, with social media campaigns (Instagram, Facebook, TikTok) and search engine optimization (SEO) driving brand awareness. The company will use content marketing to share its story, showcasing eco-friendly practices and the journey of its coffee from Colombian farms to consumers. To differentiate, Colombian Coffee Roasters will highlight its sustainability efforts and partner with U.S. specialty stores, local coffee shops, and online marketplaces. Promotions, bundle offers, and loyalty programs will be used to attract and retain customers. Performance will be tracked through metrics like sales growth, customer acquisition cost, and social media engagement, ensuring the strategy is data-driven and scalable. This approach positions the company to build a loyal U.S. customer base while enhancing its reputation for quality and sustainability.

Business Launch Strategy

To launch Colombian Coffee Roasters in the U.S. market, we will begin with a strong digital-first approach. A user-friendly e-commerce platform will be developed to enable direct-to-consumer sales, supported by a targeted digital marketing campaign. Social media platforms like Instagram, Facebook, and TikTok will showcase our brand story, sustainable farming practices, and premium coffee products through engaging content, influencer collaborations, and paid ads. Simultaneously, we will use search engine optimization (SEO) and Google Ads to drive traffic to our site, ensuring maximum visibility to coffee enthusiasts. In addition to digital efforts, we will establish strategic partnerships with U.S. specialty coffee shops, local cafes, and online marketplaces like Amazon. These partnerships will help build brand trust and expand product accessibility. To attract early adopters, we will introduce launch promotions such as discounts for first-time buyers, bundle offers, and loyalty programs. By combining digital outreach, storytelling, and on-the-ground partnerships, Colombian Coffee Roasters will effectively position itself as a premium, sustainable coffee brand in the U.S. market.

Financial Projections

Monthly Projections

Monthly Revenue
$ 0
Monthly Profit
$ 0
Monthly Expense
$ 0
Funding Required
$ 0

Key Milestones

Launch the MVP

2024-12-16

Acquire first customers/users

2024-12-28

Secure a significant round of funding

2025-01-15

Scale the business

2025-01-31