Café Roasters Company
Our mission is to grow and deliver premium, high-quality coffee from the fertile lands of Sasaima, Colombia, to coffee enthusiasts worldwide. We are dedicated to offering exceptional flavor and sustainable products, sourced directly from local farmers using eco-friendly practices and fair trade principles. Through our commitment to environmental stewardship, community empowerment, and unmatched quality, we aim to provide an unparalleled coffee experience while supporting both our local communities and the global market.
How Do We Stand Out?
Premium Coffee Quality:
Sasaima coffee is renowned for its rich, complex flavor, setting it apart from lower-quality coffee brands.
Sustainability:
By adopting eco-friendly and fair trade practices, we meet the needs of environmentally conscious customers while supporting local farming communities.
Local Sourcing:
Our coffee is sourced exclusively from local farmers in Sasaima, ensuring authenticity and contributing to the region’s economic development.
Core Competencies:
Premium Coffee Quality: Our coffee is grown in the ideal conditions of Sasaima, Colombia, known for its fertile volcanic soil, high altitude, and perfect climate, resulting in rich, complex flavors that differentiate us from competitors.
Sustainable and Eco-Friendly Practices: We use eco-friendly farming methods, such as organic farming and reduced water usage, ensuring that our coffee production minimizes its environmental impact.
Local Sourcing and Fair Trade Practices: By working directly with local farmers, we ensure fair wages and promote social and economic development in the Sasaima community.
Commitment to Certifications: Our focus on obtaining certifications like Fair Trade, Organic, and Rainforest Alliance helps position us as a brand that values transparency and ethical sourcing.
Monthly Revenue
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Monthly Profit
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Funding Required
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Market Size
5000000
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Problem Statement
Company wants to be a smart digital enterprise
Assumptions
The company plans to have one head office (30 employees) and 4 branch offices –outlets (20 employees) each.
The company wants to diversify and expand rapidly
The company wants to exploit IT to compete and succeed in the marketplace
Partnerships and outsourcing are supposed to strengthen business. Any other opportunities to grow the business are sought (looking for ideas).
Solution Statement
Digital Transformation Strategy: Becoming a Smart Digital Enterprise
2-3 Year Roadmap for Expansion and Innovation
Transition to a Smart Digital Enterprise
Expand customer base to the US market
Build a sustainable, premium coffee brand
Customer Profile
Evaluation of Business with
SWOT ANALYSIS
Strengths
- High-quality products or services
- Strong brand image and reputation
- Talented and experienced workforce
- Superior customer service
Weakness
- Inefficient or outdated technology and equipment
- Limited distribution channels
- Ineffective marketing and advertising strategies
- Limited product or service offerings
Opportunity
- Expansion into new markets or geographies
- Development of new products or services
- International trade agreements or opportunities
- Growing customer base or demographic shifts
Threats
- Intense competition
- Natural disasters or other unforeseen events
- Technological disruption
- Industry consolidation or disruption.
Competitor Analysis
Starbucks
http://Starbucks.com
Competitive Advantage
- Prices are Fair
- Quality is Good
- Customer Services is Good
- Location is Excellent
Bean Box
https://beanbox.com
Competitive Advantage
- Prices are Fair
- Quality is Good
- Customer Services are Good
- Location is Good
Learn All About Our Key Members
Meet The Partners
Marketing Strategies
Our Marketing Channels Include Google Ads, Social Media Ads, Events
Sales depend on manual outreach and in-person negotiations with cooperatives, exporters, and buyers.
Outsource marketing campaigns and logistics.
Partner with digital marketing agencies for social media and SEO.
Manual sales methods limit reach and scalability. Digital tools can streamline outreach and provide access to broader markets.
Paper-based documentation and coordination with international buyers through emails or phone calls.
Buy advanced logistics software for distribution management and real-time tracking.
Invest in software for compliance, optimization, and real-time tracking.
Manual processes for export compliance are slow and prone to errors, delaying shipments and affecting customer satisfaction.
Brand identity is developed through traditional methods like word-of-mouth and physical advertisements.
Develop proprietary branding tools and AI-driven marketing systems.
Collaborate with marketing experts to design and scale custom branding systems.
Traditional branding methods lack the reach and personalization possible with modern digital tools.
Online sales are handled through emails or basic websites without integrations with marketplaces or payment systems.
Rent e-commerce platforms like Shopify or Amazon for online sales.
Use subscription-based e-commerce services and integrate payment solutions.
Basic websites lack scalability, secure payment options, and the ability to reach diverse customer segments efficiently.
Shipments are tracked manually or through basic communication with transporters, leading to inefficiencies.
Rent or buy logistics software for real-time shipment tracking.
Partner with 3PL providers like FedEx, DHL for efficient logistics and inventory tracking.
Manual shipment tracking increases the risk of delays, inventory mismanagement, and higher costs, impacting customer satisfaction and business growth.
Business Launch Strategy
Wet Processing
Coffee beans are manually separated from the fruit pulp using basic tools and traditional methods, requiring significant labor.
Processing Management Systems: Software to track processing methods (wet, dry, or honey) and their impact on quality.
Buy: Pulpers, fermentation tanks, drying machines, mechanical sorters.
Advantages: Full control and long-term savings. Manual methods are labor-intensive and inconsistent, leading to variations in quality.
Dry Processing
Coffee cherries are sun-dried on open patios, relying on manual labor to turn and monitor them.
Systems that Log Processing: Sensors to automate and monitor fermentation tanks and drying facilities.
Rent: Ideal for small to medium-scale operations with seasonal needs.
Rent: Mobile or modular coffee processing units.
Manual drying is time-consuming and dependent on weather, increasing risks of spoilage. Reduced upfront cost and access to advanced machinery.
Honey Processing
Farmers rely on intuition to partially remove fruit pulp and dry beans, leading to variability in results.
Quality Monitoring Systems: Use of IoT systems to detect defects early during sorting and grading.
Outsource: For smallholder farms without infrastructure.
Advantages: Access to professional services with consistent quality.
Inconsistent methods result in uneven drying and quality variations.
Sorting and Grading
Sorting is done by hand, visually inspecting beans for size, weight, and quality, which is slow and prone to human error.
Mobile Apps: Provide farmers with weather forecasts, pest alerts, and best practices for coffee farming.
Buy: Full control over the processing pipeline.
What to Buy: Advanced sorting machines with optical sensors.
Manual sorting is error-prone and limits scalability for larger operations. High precision and quality assurance with modern machines.
Financial Projections
Monthly Projections
Monthly Revenue
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Monthly Profit
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Monthly Expense
$
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Funding Required
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