Islamic Essence

Islamic Essence offers a range of high-quality, stylish, and modest clothing designed for the modern Muslim woman. Our products include abaya, long dresses, long skirts, hijabs, khimar, jilbab and accessories that allow women to express their faith and identity through fashion.
Monthly Revenue
$ 0
Monthly Profit
$ 0
Funding Required
$ 0
Market Size
600 0

Problem Statement

Muslim women face a lack of stylish and modest clothing options that align with their beliefs and values, leading to frustration and difficulty in expressing their identity through fashion. Islamic Essence aims to address this gap by offering a diverse range of modest yet fashionable clothing.

Solution Statement

Islamic Essence offers a solution to the lack of stylish and modest clothing options for Muslim women by providing a wide range of garments that adhere to Islamic dress codes while following current fashion trends. This allows women to express themselves confidently and comfortably while staying true to their beliefs and values.

Customer Profile

  • Location

    Our Audience are from Tanzania

  • Age Group

    We are targeting people from 18-24

  • Income Level

    Lower - Middle Income

  • Buying Habits

    Habitual Buying (Little Thoughts on Products)

  • Technology Usage

    Mid Level Technology User (Research Products Online)

  • Paint Points

    High Cost of Repeat Purchases

Evaluation of Business with

SWOT ANALYSIS

Strengths

  • Strong brand image and reputation
  • High-quality products or services
  • Superior customer service
  • Effective marketing and advertising strategies

Weakness

  • Limited resources or funding
  • Limited distribution channels
  • Weak brand recognition or image
  • Poor customer service

Opportunity

  • Development of new products or services
  • Technological advancements
  • Increasing demand for sustainable products or services
  • Changes in regulations or policies

Threats

  • Rapidly changing market trends or consumer preferences
  • Technological disruption
  • Political instability or geopolitical tensions
  • Economic downturns or recessions

Competitor Analysis

Mayagila

http://ies.com
Competitive Advantage
  • Prices are Good
  • Quality is Good
  • Customer Services is Good
  • Location is Excellent

Ratifa

http://ces.com
Competitive Advantage
  • Prices are Good
  • Quality is Excellent
  • Customer Services are Good
  • Location is Fair

Learn All About Our Key Members

Meet The Partners

Linah

Manager

Isha

Director

Jackson

Administrator

Marketing Strategies

Our Marketing Channels Include Google Ads, Social Media Ads, YouTube Ads
Maximize online presence through targeted digital marketing strategies and engage with customers through offline pop-up events for increased brand visibility and customer engagement.

Business Launch Strategy

I will launch my product through a multi-channel approach including social media advertising, email marketing campaigns, and targeted online promotions.

Financial Projections

Monthly Projections

Product Revenue

Monthly Revenue

No Data Found

Monthly Expense

Monthly Expense Breakdown

No Data Found

Monthly Revenue
$ 0
Monthly Profit
$ 0
Monthly Expense
$ 0
Funding Required
$ 0

Key Milestones

Acquire first customers/users

2024-07-17

Develop and launch new features or products

2024-07-20

Establish partnerships with key players in the industry

2024-07-27

Expand globally

2024-07-29