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Location
Our Audience are from Sweden
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Age Group
We are targeting people from 25-34
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Income Level
Lower - Middle Income
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Buying Habits
Average Spending (Care about the money)
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Technology Usage
High Level Technology User (Always Prefers Online Shopping)
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Paint Points
Delayed Responses, Inconvenience in using the product, Redundancy in Buying Process, High Cost of Repeat Purchases, No Customer Support